Trade shows provide a very viable marketing opportunity for many people. However, there are many different things that need to be taken into account in order to ensure that you capitalize on the trade show. Start by setting some specific goals for the trade show.
By knowing what your company is looking to get out of the show your chances for success increase significantly. After doing that, you can start to devise how you are going to put together your booth to best help you to accomplish those goals.
In preparation there are also a few things that you should avoid doing. In order to get the most value from the trade show here are a few things that you should attempt to avoid when running your own booth.
Being Overly Talkative – You Talk Too Much!
One of the biggest mistakes that you can make when running a booth at a trade show is to be overly talkative. Talking to everyone that passes by is not necessary. Of course, you want to be personable, but at the same time you should attempt to avoid doing too much talking, let your booth presentation speak for itself. Be friendly and approachable but not too talkative. Rather listen more, asking questions is interacting and is much better at getting results. Seeming overly eager to make a sale can be a turn-off. The more talking you’re doing the less talking they’re doing. Remember it’s better when the customer is talking that’s how you learn their needs and now you’re better equipped to offer solutions.
Forgetting Samples as Examples
You need to have samples of all of your different products available. By allowing people to look at the products that you have created, you allow them to get familiar with your company and the quality that you provide. Far too often businesses will come to trade shows looking only to exchange information with possible clients and other businesses. By bringing high-quality samples of your products you can be certain that you will be able to make an impression on people that are interested in the items you offer. Bring samples for each of the products that you plan to promote at the tradeshow, allowing guests to look over what you have to offer is better than a thousand words of salesmanship or written in costly marketing materials.
Not Exchanging Information
Another mistake is not exchanging enough information. In not exchanging enough information you are limiting the benefits that you can get from the tradeshow. Say hello to each and every individual that stops by your booth. Engage them in a conversation with well prepared questions to learn about what they do. Take your time and properly address each individual that comes to your booth, and make sure to exchange contact information with them so that you can follow-up at a later date to ensure that everything has gone smoothly, and that you are able to deliver results for your business.