Trade shows provide a very viable marketing opportunity for many people. However, there are many different things that need to be taken into account in order to ensure that you capitalize on the trade show. Start by setting some specific goals for the trade show. By knowing what your company is looking to get out…

Trade shows can be an excellent place to find new clients and leads, but without proper planning things can sure go wrong in a hurry. That is the lesson that Colleen, the manager of a small packaging business, learned the hard way a few years ago. In the weeks leading up to her trade show…

A successful trade show is always directly connected to advanced preparation. Meet with all the individuals that have been assigned to work your trade show and brainstorm. Put something together that will accurately represent your company values and interest visitors. A few of the more common mistakes that deserve your consideration include the following: Turning…