Personality Plays a Key Role At Trade Shows

As anyone that has run a successful trade show booth can tell you, personality plays a key role in your success at these trade shows. Although your business marketing materials are also going to play a key role, ultimately it is up to the people at the booth to finalize the sale and make the…

Preparation In the Days Leading Up To Your Big Trade Show

As the person delegated with running the tradeshow booth for a small boutique where she worked, Jenny knew that she was going to have a lot on her plate in the days leading up to the tradeshow. With so many different aspects of the tradeshow to think about, she started by making a list of all of the…