My Blog

Tag: trade show

  • You Talk Too Much! … What A Mistake

    Trade shows provide a very viable marketing opportunity for many people. However, there are many different things that need to be taken into account in order to ensure that you capitalize on the trade show. Start by setting some specific goals for the trade show. By knowing what your company is looking to get out…

  • The Packaging Company That Forgot Their Packages

    Trade shows can be an excellent place to find new clients and leads, but without proper planning things can sure go wrong in a hurry. That is the lesson that Colleen, the manager of a small packaging business, learned the hard way a few years ago. In the weeks leading up to her trade show…

  • Tradeshow Mistake … Turning Your Cash Into Trash

    A successful trade show is always directly connected to advanced preparation. Meet with all the individuals that have been assigned to work your trade show and brainstorm. Put something together that will accurately represent your company values and interest visitors. A few of the more common mistakes that deserve your consideration include the following: Turning…

  • Trade Show Marketing – Networking and Putting Your Company On Display

    You are attending your first tradeshow and are a bit nervous about representing your company? This is a common concern for many business owners and employees; especially when attending their first trade show. It is important that you be well prepared for the show. Have a good idea of exactly what you are attempting to accomplish…

  • The Man Who Single Handedly Ruined His Company’s Presence At a Trade Show

    At times a business owner can be tempted into being the front man for their business at every turn. Of course when a potential client or customer wants to speak with the person in charge it is always in your best interest to properly represent your company. However a wise person will recognize which employees are…

  • Preparation In the Days Leading Up To Your Big Trade Show

    As the person delegated with running the tradeshow booth for a small boutique where she worked, Jenny knew that she was going to have a lot on her plate in the days leading up to the tradeshow. With so many different aspects of the tradeshow to think about, she started by making a list of all of the…

  • Personnel Attitudes and Demeanor at The Trade Show

    It was 9:30 on Thursday morning the tradeshow show was already a buzz with visitors, Samuel still had yet to arrive. He didn’t answer his cell phone or reply to text messages till just a few minutes before arriving. He shows up with a headache, bloodshot eyes and huge cup of coffee. He had been out on…

  • Choosing the Right Trade Show Marketing Company

    The internet has made this industry much more competitive and has lowered prices to the consumer; which is a good thing. However in the race to lower prices too many online company’s are cutting corners on quality and on timely customer support. They become order-takers instead of genuine industry professionals. So CAUTION is advised to…

  • Make Your Trade Show Marketing Powerful … Using Proven Design Techniques

    While preparing your trade show marketing message for banner stands and booth displays you might want to consider some of these creative ways to get your message seen, read and even talked about. The success of your trade show message depends on a fast and powerful message delivery. Text and formatting on banner stands and…

  • Banners and Banner Stands … What’s Best for Your Tradeshow Banners

    Banners and Banner Stands … What’s Best for Your Tradeshow Banners Trade show banners and banner stands are a cost effective way to add pizzazz to your trade show booth. Banners will instantly attract attention to your marketing message at a very low cost. The banner stands print in large format; the vibrant print will…