You Talk Too Much! … What A Mistake

Trade shows provide a very viable marketing opportunity for many people. However, there are many different things that need to be taken into account in order to ensure that you capitalize on the trade show. Start by setting some specific goals for the trade show. By knowing what your company is looking to get out…

The Packaging Company That Forgot Their Packages

Trade shows can be an excellent place to find new clients and leads, but without proper planning things can sure go wrong in a hurry. That is the lesson that Colleen, the manager of a small packaging business, learned the hard way a few years ago. In the weeks leading up to her trade show…

Tradeshow Mistake … Turning Your Cash Into Trash

A successful trade show is always directly connected to advanced preparation. Meet with all the individuals that have been assigned to work your trade show and brainstorm. Put something together that will accurately represent your company values and interest visitors. A few of the more common mistakes that deserve your consideration include the following: Turning…

Poor Me … For Poor Planning

A trade show can be an exciting time for a business. It provides you with an excellent opportunity to promote your business, meet with potential customers and clients, or connect and network with individuals that are within your industry. Unfortunately, many people under prepare for trade shows and are unable to reap all of the…

Trade Show Marketing – Networking and Putting Your Company On Display

You are attending your first tradeshow and are a bit nervous about representing your company? This is a common concern for many business owners and employees; especially when attending their first trade show. It is important that you be well prepared for the show. Have a good idea of exactly what you are attempting to accomplish…

Personality Plays a Key Role At Trade Shows

As anyone that has run a successful trade show booth can tell you, personality plays a key role in your success at these trade shows. Although your business marketing materials are also going to play a key role, ultimately it is up to the people at the booth to finalize the sale and make the…

Preparation In the Days Leading Up To Your Big Trade Show

As the person delegated with running the tradeshow booth for a small boutique where she worked, Jenny knew that she was going to have a lot on her plate in the days leading up to the tradeshow. With so many different aspects of the tradeshow to think about, she started by making a list of all of the…